Graduate Joins Fast-Growing Software Start-Up as Marketing Manager

Laura Zijlstra started working as the new OTYS Marketing Manager immediately after handing in her thesis project. Now, OTYS Recruiting Technology is one of the biggest Dutch suppliers of recruitment software and is quickly becoming a well-known recruitment knowledge centre.

As Laura was finishing her studies in December 2007, OTYS was setting up its first marketing department. She says, “They invited me (to interview) because of my international background and the specific marketing experience/knowledge I had acquired at TiasNimbas.” Before she entered the Full-Time MA in International Business and Marketing Management, Laura worked as a consultant for “Manpower”. During her studies, she pursued her international interests through an elective at the Guanghua Summer School in China.

OTYS has since opened an office in Minneapolis and London while the office in The Netherlands has grown to the strength of 15 Dutch employees with 15 software developers based in Prague.

Laura says, “My first months have been both challenging and stimulating with projects ranging from complete corporate image rebranding and a client event for 400 customers.”